Developing local promo strategies after Loss Of Exclusivity (LOE)

Pharma promotion in a highly competitive genericized market becomes more and more challenging. Today’s generic companies are not just manufacturers of cheap drugs but masters of their business, providing same or similar quality products at a lower price. Generic company management, very often with strong experience from the original/innovative drug industry, are implementing latest trends

4 inspiring people I’m glad to meet

Preparing myself for the conference, looking at the Agenda and such great speakers list, I found myself excited because of 4 inspiring people I’m glad to meet there. Don’t get me wrong, the whole list is nothing but impressive and keeps getting better every year; it’s just that there are few of them that

Brand Minds 2017 takeaways

Advertised as the Central and Eastern European Business Summit of the year, Brand Minds 2017 was The conference to be in this spring and was held for the first time in Bucharest, Romania. Ever since I saw who the participants will be, I wanted to go, but.. Few things kept me from going, but I