Pharma promotion in a highly competitive genericized market becomes more and more challenging. Today’s generic companies are not just manufacturers of cheap drugs but masters of their business, providing same or similar quality products at a lower price. Generic company management, very often with strong experience from the original/innovative drug industry, are implementing latest trends
Marketing approach in Pharmacies is like a coin with two sides, Pharmacy Managers and Pharma companies are on different sides of the counter, but their objectives meet each other, with the patient as the main link and main focus.
While waiting for more depth follow up post about another great Spark.me conference, there is another thing I wanted to talk about and share with you. Slut-shaming women and judging them for their clothes choices, at the conferences or wherever, really?
Preparing myself for the Spark.me conference, looking at the Agenda and such great speakers list, I found myself excited because of 4 inspiring people I’m glad to meet there. Don’t get me wrong, the whole list is nothing but impressive and keeps getting better every year; it’s just that there are few of them that
Advertised as the Central and Eastern European Business Summit of the year, Brand Minds 2017 was The conference to be in this spring and was held for the first time in Bucharest, Romania. Ever since I saw who the participants will be, I wanted to go, but.. Few things kept me from going, but I