Did you ever want to write like Amazon and get remotely the results they have when it comes to conversions and sale? Well, now you can, and here’s how!

Writing effectively in the business environment, particularly at Amazon, goes beyond simple composition—it’s about crafting your message with precision and purpose. Here’s how Amazonians excel in communication, and how you can too:

Conciseness is Key

Amazonians live by the creed of brevity. A sentence swollen with more than 30 words is likely to lose its punch and reader interest. For example, instead of saying, “Due to the fact that our inventory levels are low,” an Amazon writer would trim it down to “Because our inventory is low.”

• Instead of: “At this point in time, we are experiencing a high volume of customer inquiries.”
• Use: “We are currently experiencing a high volume of customer inquiries.”

Data-Driven Descriptions

Amazon’s language is data-centric. Adjectives take a back seat when numbers can drive the point home. A claim like “We significantly improved performance,” becomes much more compelling when stated as, “We enhanced performance by reducing server latency from 10ms to 1ms.”

• Instead of: “Our team has greatly improved customer service response times.”
• Use: “Our team has cut customer service response times by 50%.”

Eradicate Weasel Words

Words that dodge commitment, like “nearly” or “approximately,” are ousted for precision. “Nearly all users enjoyed the feature,” is swapped for “87% of users enjoyed the feature,” giving readers a quantifiable measure of success.

• Instead of: “Our software could possibly improve your computer’s performance.”
• Use: “Our software improves computer performance by up to 20%.”

The ‘So What’ Test

Every piece of writing should pass the “So What” test, answering the implicit question readers have about the relevance of the information. It’s not about what you want to say, but what your readers need to hear.

• Statement: “We’re expanding our product line.”
• Question: “So what?”
• Answer: “Expanding our product line to include eco-friendly options meets the growing customer demand for sustainable products.”

Direct Answers

In a Q&A session, Amazonians don’t dilly-dally. They stick to “Yes,” “No,” a precise number, or a candid “I don’t know,” with a promise to find out. This practice eliminates confusion and builds trust.

• Question: “Is the new software version more stable?”
• Answer: “Yes, the new version has 30% fewer reported crashes.”

Objectivity Over Subjectivity

Subjective statements can be seen as biased or untrustworthy. Compare “This project will be extremely successful,” to “This project is projected to increase efficiency by 25%,” and the difference in credibility is clear.

• Instead of: “Our clients love the new features.”
• Use: “Customer feedback shows a 90% satisfaction rate with the new features.”

Clarity Over Complexity

Jargon and acronyms can alienate or confuse readers. The Amazon style dictates that any technical term should be explained when first used, ensuring inclusivity and understanding.

• Instead of: “Leverage our CRM tools for KPI growth.”
• Use: “Use our customer management tools to improve key performance indicators.”

By embracing these principles, your writing can become a powerful tool that informs, persuades, and drives action—just like Amazon does. Use it with a following structure that include: the context, problem, solution and supporting data, to ensure a comprehensive discussion before any decision. I have no doubt that the content you create this way will be far better, higher quality and – most importantly – more convertible.

Have more questions? Ask them down bellow!

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