{"id":1250,"date":"2015-09-16T13:15:10","date_gmt":"2015-09-16T11:15:10","guid":{"rendered":"https:\/\/ivanacirkovic.com\/?p=1250&lang=en"},"modified":"2015-09-16T13:26:33","modified_gmt":"2015-09-16T11:26:33","slug":"dislike-or-empathy-button-now-is-the-question","status":"publish","type":"post","link":"https:\/\/ivanacirkovic.com\/en\/social-media-en\/dislike-or-empathy-button-now-is-the-question\/","title":{"rendered":"Dislike or Empathy button, now is the question"},"content":{"rendered":"

So, last night was a busy night for Social Media strategists, marketers and everyone involved in Social because Facebook announced the possibillity of a Dislike button. But, today we have learned that it is not quite like that.<\/h4>\n

 <\/p>\n

<\/p>\n

Instead..<\/strong><\/p>\n

Here comes the more thoughtful Empathy button (as Tech Crunch stated<\/em><\/a>) as a way to sympathize and acknowledge one’s irritant or sad situation. So, Empathy or Sorry button is more likely to show up in upcoming days or months, as Zuckerberg stated that they “are very close to shipping a test of it”.<\/p>\n

Why all the Dislike drama, then?<\/strong><\/p>\n

It could be that they wanted a big PR fuss, before stepping out with the real, more accurate news. Probably. Overall, most of us rushed and wrote articles about Dislike button, expressed doubts about Facebook algorithm and how could this new button affect both individuals and brands, with their pages, image and reputation.<\/p>\n

\"dislike_or_empathy_button_v\"
\nNow that we know that there will be no Dislike button (yet<\/em>), it still remains to be seen how will Facebook determine the cause for Empathy\/Sorry button:<\/p>\n

– are we sorry for someone’s loss in the family, job loss or relationship break up, or<\/em>
\n – are we expressing sorrow to a news story with a tragic outcome<\/em><\/p>\n

 <\/p>\n

In any case, strategists, marketers and brands will have to count on to making and producing more quality, meaningful and valuable content, in order to stay up to Facebook’s game.<\/p>\n

What do you think?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

So, last night was a busy night for Social Media strategists, marketers and everyone involved in Social because Facebook announced the possibillity of a Dislike button. 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January 2025.","format":false,"excerpt":"Discover how to recognize and fight false information online. My free guide makes it easy to understand misinformation and disinformation and shows you practical steps to stay informed and protect yourself. We live in a time when the internet has changed the way we consume, share, and understand information. At\u2026","rel":"","context":"In "Tips&Tricks"","block_context":{"text":"Tips&Tricks","link":"https:\/\/ivanacirkovic.com\/en\/category\/tipstricks-en\/"},"img":{"alt_text":"misinformation and disinformation","src":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2025\/01\/misinformation-and-disinformation-.png?fit=1000%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2025\/01\/misinformation-and-disinformation-.png?fit=1000%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2025\/01\/misinformation-and-disinformation-.png?fit=1000%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2025\/01\/misinformation-and-disinformation-.png?fit=1000%2C675&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1401,"url":"https:\/\/ivanacirkovic.com\/en\/social-media-en\/nokosovounesco-apolitical-or-political-action\/","url_meta":{"origin":1250,"position":4},"title":"#NoKosovoUnesco – is it a political campaign?","author":"Ivana \u0106irkovi\u0107","date":"13. November 2015.","format":false,"excerpt":"Last month, Serbia was involved in #NoKosovoUnesco campaign against Kosovo's UNESCO bid. Campaign achieved great success on Social Media and had excellent measurable results of which Netokracija wrote about. \u00a0 But.. What caused me to wonder who is really behind this campaign is part of article in Danas: \"Behind this\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/ivanacirkovic.com\/en\/category\/social-media-en\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2015\/11\/nokosovounesco-is-it-a-political-campaign-m.jpg?fit=615%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2015\/11\/nokosovounesco-is-it-a-political-campaign-m.jpg?fit=615%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2015\/11\/nokosovounesco-is-it-a-political-campaign-m.jpg?fit=615%2C400&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1964,"url":"https:\/\/ivanacirkovic.com\/en\/social-media-en\/facebook-pages-are-gone-now-what\/","url_meta":{"origin":1250,"position":5},"title":"Facebook Pages are gone, now what?","author":"Ivana \u0106irkovi\u0107","date":"12. January 2018.","format":false,"excerpt":"Should have known it's coming: Facebook Pages are gone from News Feed, in order to make more room for friend's posts. Now what? \u00a0 So, it's official. Facebook pages will no longer be seen on user's News Feed. After all the talks on the latest algorithm changes and Explore Feed\u2026","rel":"","context":"In "Social Media"","block_context":{"text":"Social Media","link":"https:\/\/ivanacirkovic.com\/en\/category\/social-media-en\/"},"img":{"alt_text":"money over laptop - facebook pages are gone featured image","src":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2018\/01\/kako-voditi-facebook-stranicu-v.jpg?fit=700%2C467&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2018\/01\/kako-voditi-facebook-stranicu-v.jpg?fit=700%2C467&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2018\/01\/kako-voditi-facebook-stranicu-v.jpg?fit=700%2C467&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2018\/01\/kako-voditi-facebook-stranicu-v.jpg?fit=700%2C467&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/posts\/1250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/comments?post=1250"}],"version-history":[{"count":0,"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/posts\/1250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/media\/1243"}],"wp:attachment":[{"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/media?parent=1250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/categories?post=1250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/tags?post=1250"},{"taxonomy":"progress_planner_page_types","embeddable":true,"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/progress_planner_page_types?post=1250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}