{"id":1620,"date":"2016-06-23T09:40:31","date_gmt":"2016-06-23T07:40:31","guid":{"rendered":"https:\/\/ivanacirkovic.com\/en\/?p=1620"},"modified":"2016-06-28T20:43:41","modified_gmt":"2016-06-28T18:43:41","slug":"5-basic-rules-of-storytelling","status":"publish","type":"post","link":"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/","title":{"rendered":"5 basic rules of storytelling"},"content":{"rendered":"<h4 style=\"text-align: justify;\">Did you know that there are very 5 basic rules of storytelling, among all the tips&amp;tricks, articles and advices you can find? Read carefully and pay attention, cause you&#8217;re about to learn some magic \ud83d\ude42<\/h4>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/i0.wp.com\/ivanacirkovic.com\/media\/2016\/06\/5-basic-rules-of-storytelling-m.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1621\" src=\"https:\/\/i0.wp.com\/ivanacirkovic.com\/media\/2016\/06\/5-basic-rules-of-storytelling-m.jpg?resize=640%2C393&#038;ssl=1\" alt=\"5-basic-rules-of-storytelling-m\" width=\"640\" height=\"393\" srcset=\"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2016\/06\/5-basic-rules-of-storytelling-m.jpg?w=700&amp;ssl=1 700w, https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2016\/06\/5-basic-rules-of-storytelling-m.jpg?resize=300%2C184&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">All jokes aside, there are over 11 million search results on &#8220;<em>Rules of storytelling<\/em>&#8221; and it gets very confusing when you have to decide what to believe in and which advice to take. And if you don&#8217;t know where and how to start, <strong>I can almost promise you that this article can be very useful for your future storytelling and public speaking as well.<\/strong><\/p>\n<p style=\"text-align: justify;\">I recently had an opportunity to listen and learn from a very interesting guy who works for Automattic and knows quite a bit about presenting your story in a way that people will love, cherish and learn from.\u00a0 His name is <strong>Luca Sartoni<\/strong> (<a href=\"https:\/\/lucasartoni.com\/blog\/\"><em>be sure to check out his blog<\/em><\/a>) and, as I told him too, I found his lecture about public speaking and storytelling very useful and informative, if only I found out about it the day before &#8211; when I had my own share of public speaking, I would have been much better \ud83d\ude42<\/p>\n<p style=\"text-align: justify;\">Anyway, I have had quite a number of lecturers and public speaking about numerous subjects, but I still have an issue with jitters, stage fright &#8211; call it what you like. I always fear that I would say something wrong or that I will forget my key points, or that no one will ask any questions.. You know what it&#8217;s like. And, after hearing Luca&#8217;s talk and those very basic, straight forward rules &#8211; it all made sense &#8211; right there and then. <strong>His explanations and examples made it clear to us how to make every story that we tell more appealing, more meaningful and more compelling.<\/strong> So, it was only natural for me to tell this story to you so that you too can benefit from it, as I did.<\/p>\n<p>&nbsp;<\/p>\n<h5 style=\"text-align: justify;\">So, what are these 5 basic rules of storytelling?<\/h5>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Before I answer you on that question, let me ask you something that Luca himself have asked us: what is the best movie of all times?<br \/>\n&#8230;.<\/p>\n<h4 style=\"text-align: justify;\">Star Wars.<\/h4>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/i0.wp.com\/ivanacirkovic.com\/media\/2016\/06\/5-basic-rules-of-storytelling-v.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1622\" src=\"https:\/\/i0.wp.com\/ivanacirkovic.com\/media\/2016\/06\/5-basic-rules-of-storytelling-v.jpg?resize=640%2C272&#038;ssl=1\" alt=\"5-basic-rules-of-storytelling-v\" width=\"640\" height=\"272\" srcset=\"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2016\/06\/5-basic-rules-of-storytelling-v.jpg?w=700&amp;ssl=1 700w, https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2016\/06\/5-basic-rules-of-storytelling-v.jpg?resize=300%2C128&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><br \/>\n<strong>And why?<\/strong><\/p>\n<p style=\"text-align: justify;\">Simply, Star Wars is the very example of storytelling itself and it has all of that 5 basic rules, which are:<\/p>\n<p>&nbsp;<\/p>\n<h5>1. Introduction that sets the stage<\/h5>\n<h5>2. The bad guy<\/h5>\n<h5>3. Solution<\/h5>\n<h5>4. A hero<\/h5>\n<h5>5. Call to action<\/h5>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Whatever you do, whatever your story and\/or lecture is, these are the 5 basic rules and steps of every storytelling. By saying &#8220;<em>A long time ago, in a galaxy far, far away<\/em>&#8221; and the opening crawl, Star Wars gave us the big picture of where the story is going to happen. Otherwise, it would be a very strange story and a movie about some disturbed family members and robots, right? By stating those first lines, our brain was able to comprehend everything that came in later. And, in my today&#8217;s story, that first rule is &#8211; can you guess where? The beginning of third paragraph.<\/p>\n<p style=\"text-align: justify;\"><strong>The element of a bad guy.<\/strong> The bad guy is more important than a good guy. <strong>Why?<\/strong> Because, the only way to engage people is to show them pain, something that the people are fighting against &#8211; in Star Wars, the ultimate bad guy is, yes, Darth Vader; and in my article &#8211; jitters and stage frights.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/i0.wp.com\/ivanacirkovic.com\/media\/2016\/06\/5-basic-rules-of-storytelling-v1.gif?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1623\" src=\"https:\/\/i0.wp.com\/ivanacirkovic.com\/media\/2016\/06\/5-basic-rules-of-storytelling-v1.gif?resize=500%2C281&#038;ssl=1\" alt=\"5-basic-rules-of-storytelling-v1\" width=\"500\" height=\"281\" \/><\/a><br \/>\n<strong>A solution<\/strong> &#8211; where you tell them that there is a way to avoid the pain, to solve the puzzle, beat the bad guy. We all know how it went in the movie; the solution here is sharing with you what I have learned from Luca&#8217;s lecture.<\/p>\n<p style=\"text-align: justify;\"><strong>A hero<\/strong> in this article would be these 5 steps, there rules that can make of you great lecturer and storyteller, right?<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/i0.wp.com\/ivanacirkovic.com\/media\/2016\/06\/5-basic-rules-of-storytelling-v2.gif?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1624\" src=\"https:\/\/i0.wp.com\/ivanacirkovic.com\/media\/2016\/06\/5-basic-rules-of-storytelling-v2.gif?resize=500%2C213&#038;ssl=1\" alt=\"5-basic-rules-of-storytelling-v2\" width=\"500\" height=\"213\" \/><\/a><br \/>\nAnd, finally, <strong>call to action<\/strong> is the point where you need to tell the people exactly what to do after &#8211; and where I tell you to share this post, so that as many of people can see it and learn from it, just as you and I did.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: justify;\">Long story short: whether you are writing an article, blog post, or preparing a presentation, tell people what is their problem, show them the pain, then take it away and you will become a hero. And in the end, tell them what to do, guide them, because they will want to know that.<\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">There are, of course, quite a lot of examples with these set of rules in it, many stories, movies, even cartoons are made by these guidelines. <strong>Can you think of any? Share your thoughts and do share this article.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">*******<\/p>\n<p style=\"text-align: justify;\">Luca held this lecture when he was in Belgrade, on the <a href=\"https:\/\/2016.belgrade.wordcamp.org\/\">WordCamp Belgrade 2016<\/a> conference, where he was one of the key speakers. More about him and his work you can find <a href=\"https:\/\/lucasartoni.com\" target=\"_blank\">here<\/a>.<\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 0.85; z-index: 8675309; display: none; cursor: pointer; top: 143px; left: 168px;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 0.85; z-index: 8675309; display: none; cursor: pointer; top: 801px; left: 168px;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 0.85; z-index: 8675309; display: none; cursor: pointer; top: 2563px; left: 268px;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 0.85; z-index: 8675309; display: none; cursor: pointer; top: 1231px; left: 168px;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 0.85; z-index: 8675309; display: none; cursor: pointer; top: 1231px; left: 168px;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 0.85; z-index: 8675309; display: none; cursor: pointer; top: 1231px; left: 168px;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 0.85; z-index: 8675309; display: none; cursor: pointer; top: 183px; left: 168px;\">Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that there are very 5 basic rules of storytelling, among all the tips&amp;tricks, articles and advices you can find? Read carefully and pay attention, cause you&#8217;re about to learn some magic \ud83d\ude42 &nbsp;<\/p>\n","protected":false},"author":2,"featured_media":1621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"progress_planner_page_todos":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[],"progress_planner_page_types":[],"class_list":["post-1620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tipstricks-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 basic rules of storytelling - Ivana \u0106irkovi\u0107<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 basic rules of storytelling - Ivana \u0106irkovi\u0107\" \/>\n<meta property=\"og:description\" content=\"Did you know that there are very 5 basic rules of storytelling, among all the tips&amp;tricks, articles and advices you can find? Read carefully and pay attention, cause you&#039;re about to learn some magic :)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/\" \/>\n<meta property=\"og:site_name\" content=\"Ivana \u0106irkovi\u0107\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-23T07:40:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-06-28T18:43:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ivanacirkovic.com\/wp-content\/uploads\/2016\/06\/5-basic-rules-of-storytelling-m.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ivana \u0106irkovi\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Did you know that there are very 5 basic rules of storytelling, among all the tips&amp;tricks, articles and advices you can find? Read carefully and pay attention, cause you&#039;re about to learn some magic :)\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/i_cirkovic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ivana \u0106irkovi\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/\"},\"author\":{\"name\":\"Ivana \u0106irkovi\u0107\",\"@id\":\"https:\/\/ivanacirkovic.com\/en\/#\/schema\/person\/35d9ac342ad96c32a46861c4a95de6de\"},\"headline\":\"5 basic rules of storytelling\",\"datePublished\":\"2016-06-23T07:40:31+00:00\",\"dateModified\":\"2016-06-28T18:43:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/\"},\"wordCount\":820,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2016\/06\/5-basic-rules-of-storytelling-m.jpg?fit=700%2C430&ssl=1\",\"articleSection\":[\"Tips&amp;Tricks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/\",\"url\":\"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/\",\"name\":\"5 basic rules of storytelling - Ivana \u0106irkovi\u0107\",\"isPartOf\":{\"@id\":\"https:\/\/ivanacirkovic.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2016\/06\/5-basic-rules-of-storytelling-m.jpg?fit=700%2C430&ssl=1\",\"datePublished\":\"2016-06-23T07:40:31+00:00\",\"dateModified\":\"2016-06-28T18:43:41+00:00\",\"author\":{\"@id\":\"https:\/\/ivanacirkovic.com\/en\/#\/schema\/person\/35d9ac342ad96c32a46861c4a95de6de\"},\"breadcrumb\":{\"@id\":\"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2016\/06\/5-basic-rules-of-storytelling-m.jpg?fit=700%2C430&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2016\/06\/5-basic-rules-of-storytelling-m.jpg?fit=700%2C430&ssl=1\",\"width\":700,\"height\":430},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ivanacirkovic.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 basic rules of storytelling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ivanacirkovic.com\/en\/#website\",\"url\":\"https:\/\/ivanacirkovic.com\/en\/\",\"name\":\"Ivana \u0106irkovi\u0107\",\"description\":\"digitalni marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ivanacirkovic.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ivanacirkovic.com\/en\/#\/schema\/person\/35d9ac342ad96c32a46861c4a95de6de\",\"name\":\"Ivana \u0106irkovi\u0107\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/58cc45b3f60d853ea8e015417aee76a08e04f8face567b8b9d36e2218647133c?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/58cc45b3f60d853ea8e015417aee76a08e04f8face567b8b9d36e2218647133c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/58cc45b3f60d853ea8e015417aee76a08e04f8face567b8b9d36e2218647133c?s=96&d=mm&r=g\",\"caption\":\"Ivana \u0106irkovi\u0107\"},\"sameAs\":[\"http:\/\/organvlasti.com\",\"https:\/\/x.com\/https:\/\/twitter.com\/i_cirkovic\"],\"url\":\"https:\/\/ivanacirkovic.com\/en\/author\/ivana-cirkovic\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 basic rules of storytelling - Ivana \u0106irkovi\u0107","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/","og_locale":"en_US","og_type":"article","og_title":"5 basic rules of storytelling - Ivana \u0106irkovi\u0107","og_description":"Did you know that there are very 5 basic rules of storytelling, among all the tips&tricks, articles and advices you can find? Read carefully and pay attention, cause you're about to learn some magic :)","og_url":"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/","og_site_name":"Ivana \u0106irkovi\u0107","article_published_time":"2016-06-23T07:40:31+00:00","article_modified_time":"2016-06-28T18:43:41+00:00","og_image":[{"width":700,"height":430,"url":"https:\/\/ivanacirkovic.com\/wp-content\/uploads\/2016\/06\/5-basic-rules-of-storytelling-m.jpg","type":"image\/jpeg"}],"author":"Ivana \u0106irkovi\u0107","twitter_card":"summary_large_image","twitter_description":"Did you know that there are very 5 basic rules of storytelling, among all the tips&tricks, articles and advices you can find? Read carefully and pay attention, cause you're about to learn some magic :)","twitter_creator":"@https:\/\/twitter.com\/i_cirkovic","twitter_misc":{"Written by":"Ivana \u0106irkovi\u0107","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/#article","isPartOf":{"@id":"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/"},"author":{"name":"Ivana \u0106irkovi\u0107","@id":"https:\/\/ivanacirkovic.com\/en\/#\/schema\/person\/35d9ac342ad96c32a46861c4a95de6de"},"headline":"5 basic rules of storytelling","datePublished":"2016-06-23T07:40:31+00:00","dateModified":"2016-06-28T18:43:41+00:00","mainEntityOfPage":{"@id":"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/"},"wordCount":820,"commentCount":0,"image":{"@id":"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2016\/06\/5-basic-rules-of-storytelling-m.jpg?fit=700%2C430&ssl=1","articleSection":["Tips&amp;Tricks"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/","url":"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/","name":"5 basic rules of storytelling - Ivana \u0106irkovi\u0107","isPartOf":{"@id":"https:\/\/ivanacirkovic.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/#primaryimage"},"image":{"@id":"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2016\/06\/5-basic-rules-of-storytelling-m.jpg?fit=700%2C430&ssl=1","datePublished":"2016-06-23T07:40:31+00:00","dateModified":"2016-06-28T18:43:41+00:00","author":{"@id":"https:\/\/ivanacirkovic.com\/en\/#\/schema\/person\/35d9ac342ad96c32a46861c4a95de6de"},"breadcrumb":{"@id":"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/#primaryimage","url":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2016\/06\/5-basic-rules-of-storytelling-m.jpg?fit=700%2C430&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2016\/06\/5-basic-rules-of-storytelling-m.jpg?fit=700%2C430&ssl=1","width":700,"height":430},{"@type":"BreadcrumbList","@id":"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/5-basic-rules-of-storytelling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ivanacirkovic.com\/en\/"},{"@type":"ListItem","position":2,"name":"5 basic rules of storytelling"}]},{"@type":"WebSite","@id":"https:\/\/ivanacirkovic.com\/en\/#website","url":"https:\/\/ivanacirkovic.com\/en\/","name":"Ivana \u0106irkovi\u0107","description":"digitalni marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ivanacirkovic.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ivanacirkovic.com\/en\/#\/schema\/person\/35d9ac342ad96c32a46861c4a95de6de","name":"Ivana \u0106irkovi\u0107","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/58cc45b3f60d853ea8e015417aee76a08e04f8face567b8b9d36e2218647133c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58cc45b3f60d853ea8e015417aee76a08e04f8face567b8b9d36e2218647133c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58cc45b3f60d853ea8e015417aee76a08e04f8face567b8b9d36e2218647133c?s=96&d=mm&r=g","caption":"Ivana \u0106irkovi\u0107"},"sameAs":["http:\/\/organvlasti.com","https:\/\/x.com\/https:\/\/twitter.com\/i_cirkovic"],"url":"https:\/\/ivanacirkovic.com\/en\/author\/ivana-cirkovic\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2016\/06\/5-basic-rules-of-storytelling-m.jpg?fit=700%2C430&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6067,"url":"https:\/\/ivanacirkovic.com\/en\/marketing-en\/copywriting-vs-content-writing-vs-storytelling\/","url_meta":{"origin":1620,"position":0},"title":"Copywriting vs Content Writing vs Storytelling","author":"Ivana \u0106irkovi\u0107","date":"6. January 2023.","format":false,"excerpt":"What is the difference between copywriting, content writing, and storytelling? Described as short poems\u2026 and written by ChatGPT \ud83d\ude0a Believe it or not, these three poems are not human-made. They are crafted by the latest global sensation, an AI called ChatGPT, a very handy tool if you know how to\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/ivanacirkovic.com\/en\/category\/marketing-en\/"},"img":{"alt_text":"copywriting-vs-content-writing-vs-storytelling-heading-image","src":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2023\/01\/copywriting-vs-content-writing-vs-storytelling-heading-image-2.jpg?fit=1024%2C612&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2023\/01\/copywriting-vs-content-writing-vs-storytelling-heading-image-2.jpg?fit=1024%2C612&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2023\/01\/copywriting-vs-content-writing-vs-storytelling-heading-image-2.jpg?fit=1024%2C612&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2023\/01\/copywriting-vs-content-writing-vs-storytelling-heading-image-2.jpg?fit=1024%2C612&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7137,"url":"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/how-to-tell-stories-people-feel\/","url_meta":{"origin":1620,"position":1},"title":"How to tell stories that people actually feel","author":"Ivana \u0106irkovi\u0107","date":"25. October 2025.","format":false,"excerpt":"I\u2019ve spent years figuring out how to tell stories that truly connect - not just sell. And now I'm giving it away to you, in short, instantly usable points. Most people share stories as a decoration, to fill a caption or evoke emotion, without too much or any context. Marketers\u2026","rel":"","context":"In &quot;Tips&amp;Tricks&quot;","block_context":{"text":"Tips&amp;Tricks","link":"https:\/\/ivanacirkovic.com\/en\/category\/tipstricks-en\/"},"img":{"alt_text":"how-to-tell-stories-people-feel","src":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2025\/10\/how-to-tell-stories-people-feel.jpg?fit=1000%2C652&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2025\/10\/how-to-tell-stories-people-feel.jpg?fit=1000%2C652&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2025\/10\/how-to-tell-stories-people-feel.jpg?fit=1000%2C652&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2025\/10\/how-to-tell-stories-people-feel.jpg?fit=1000%2C652&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1190,"url":"https:\/\/ivanacirkovic.com\/advertajzing\/nauka-o-pricanju-prica\/","url_meta":{"origin":1620,"position":2},"title":"Nauka o pri\u010danju pri\u010da [INFOGRAFIK]","author":"Ivana \u0106irkovi\u0107","date":"17. August 2015.","format":false,"excerpt":"Od kad je sveta i veka, postoji i nauka o pri\u010danju pri\u010da, samo je danas vi\u0161e digitalizovana i, ako se pravilno upotrebljava, predstavlja najmo\u0107niji na\u010din da ideje pretvorimo u stvarnost. Znaju\u0107i sve to, reklo bi se da smo poprili\u010dno ovladali pri\u010danjem pri\u010da; ipak, mnogo je brendova koji tu stepenicu nikako\u2026","rel":"","context":"In &quot;Advertajzing&quot;","block_context":{"text":"Advertajzing","link":"https:\/\/ivanacirkovic.com\/category\/advertajzing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2015\/08\/nauka_o_pri%C4%8Danju_pri%C4%8Da_m.jpg?fit=600%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2015\/08\/nauka_o_pri%C4%8Danju_pri%C4%8Da_m.jpg?fit=600%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2015\/08\/nauka_o_pri%C4%8Danju_pri%C4%8Da_m.jpg?fit=600%2C400&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":1871,"url":"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/how-to-get-the-most-out-of-conferences-without-being-present-on-them\/","url_meta":{"origin":1620,"position":3},"title":"How to get the most out of conferences without being present on them?","author":"Ivana \u0106irkovi\u0107","date":"26. May 2017.","format":false,"excerpt":"Have you ever wondered how to get the most out of conferences without being physically present on them? Like, the other day, I've published an article on my Brand Minds 2017 takeaways and I wasn't even there in Bucharest. Still, the article went well and even one of the speakers\u2026","rel":"","context":"In &quot;Tips&amp;Tricks&quot;","block_context":{"text":"Tips&amp;Tricks","link":"https:\/\/ivanacirkovic.com\/en\/category\/tipstricks-en\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2017\/05\/how-to-get-the-most-out-of-conference-without-being-present-m.jpg?fit=800%2C533&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2017\/05\/how-to-get-the-most-out-of-conference-without-being-present-m.jpg?fit=800%2C533&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2017\/05\/how-to-get-the-most-out-of-conference-without-being-present-m.jpg?fit=800%2C533&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2017\/05\/how-to-get-the-most-out-of-conference-without-being-present-m.jpg?fit=800%2C533&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":14,"url":"https:\/\/ivanacirkovic.com\/drustveni-mediji\/da-li-postoji-i-sta-je-online-uticajwhat-is-social-influence\/","url_meta":{"origin":1620,"position":4},"title":"Da li postoji i \u0161ta je online uticaj?\/What is social influence?","author":"Ivana \u0106irkovi\u0107","date":"23. September 2014.","format":false,"excerpt":"Od nastanka i popularizacije dru\u0161tvenih mre\u017ea, jedno od klju\u010dnih pitanja ostaje postoji li i \u0161ta je online uticaj. Ju\u010dera\u0161nji Twitter panel #SShour bavio se upravo ovom temom i evo do kakvih se zaklju\u010daka do\u0161lo.Ever since the emergence and popularization of social networks, a key question remains whether there is and\u2026","rel":"","context":"In &quot;De\u0161avanja&quot;","block_context":{"text":"De\u0161avanja","link":"https:\/\/ivanacirkovic.com\/category\/desavanja\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2014\/09\/online-2Buticaj.png?fit=900%2C567&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2014\/09\/online-2Buticaj.png?fit=900%2C567&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2014\/09\/online-2Buticaj.png?fit=900%2C567&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2014\/09\/online-2Buticaj.png?fit=900%2C567&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1637,"url":"https:\/\/ivanacirkovic.com\/en\/tipstricks-en\/daily-biz-tips-of-the-day\/","url_meta":{"origin":1620,"position":5},"title":"Daily biz tips of the day","author":"Ivana \u0106irkovi\u0107","date":"11. July 2016.","format":false,"excerpt":"If you are following me on Snapchat, you probably saw that I've started snapping daily biz tips regarding digital marketing, Social Media, entrepreneurship.. and so on. This is something that I'll be doing on a regular basis - 5 days a week - do join me and let's discuss together.\u2026","rel":"","context":"In &quot;Tips&amp;Tricks&quot;","block_context":{"text":"Tips&amp;Tricks","link":"https:\/\/ivanacirkovic.com\/en\/category\/tipstricks-en\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2016\/07\/daily-biz-tips-of-the-day-m.jpg?fit=800%2C549&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2016\/07\/daily-biz-tips-of-the-day-m.jpg?fit=800%2C549&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2016\/07\/daily-biz-tips-of-the-day-m.jpg?fit=800%2C549&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2016\/07\/daily-biz-tips-of-the-day-m.jpg?fit=800%2C549&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/posts\/1620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/comments?post=1620"}],"version-history":[{"count":0,"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/posts\/1620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/media\/1621"}],"wp:attachment":[{"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/media?parent=1620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/categories?post=1620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/tags?post=1620"},{"taxonomy":"progress_planner_page_types","embeddable":true,"href":"https:\/\/ivanacirkovic.com\/en\/wp-json\/wp\/v2\/progress_planner_page_types?post=1620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}