{"id":6812,"date":"2024-10-04T13:41:49","date_gmt":"2024-10-04T11:41:49","guid":{"rendered":"https:\/\/ivanacirkovic.com\/?p=6812"},"modified":"2024-10-04T13:41:49","modified_gmt":"2024-10-04T11:41:49","slug":"how-to-go-viral-overnight","status":"publish","type":"post","link":"https:\/\/ivanacirkovic.com\/en\/social-media-en\/how-to-go-viral-overnight\/","title":{"rendered":"How to go viral overnight?"},"content":{"rendered":"<h2>We\u2019ve all been there. Searching for a way how to go viral on social media, get traction for your brand, our business, ourselves. HOW? How do we do that?<\/h2>\n<p><!--more--><\/p>\n<p>Whether it\u2019s Instagram, TikTok, Facebook, Twitter (<em>the only way I&#8217;m referring to it, forever<\/em>), Threads \u2013 you name it, we\u2019ve seen it happen. Posts, videos, people going viral which leaves us wondering:<\/p>\n<blockquote><p>\u201eHow are they doing it? What\u2019s the recipe for going viral on social media?\u201c<\/p><\/blockquote>\n<p><strong>Yours truly guilty for it as well.<\/strong> Countless times I sat in front on those platforms, researched, reread, analyzed, wondered, tried to implement what I found out and.. More often than not \u2013 it flopped and I\u2019m not the one not to admit it. More people should talk about it, put away ther stigma that is all around this hot topic.<\/p>\n<p>And then I went to Google, to do some other type of number research. I wondered how popular these same questions we all ask, are. And here goes:<\/p>\n<ul>\n<li>How to go viral on social media About 400,000,000 results<\/li>\n<li>Recipe for going viral on social media About 51,900,000 results<\/li>\n<li>How to make your social media go viral About 271,000,000 results<\/li>\n<li>What\u2019s the quickest way to go viral About 1,290,000,000 results<\/li>\n<li>What makes posts go viral About 174,000,000 results<\/li>\n<\/ul>\n<p>From fifty million to more than one billion people all across the world is in search of that one special recipe, that secret on how to get viral, overnight or not. Can you imagine that amount of people in one place? Wondering and getting frustrated all around that one thing?<\/p>\n<p>And you know what the only true answer is?<\/p>\n<p><strong>It depends.<\/strong><\/p>\n<p>On whether or not you\u2019ve got the right emotional trigger, out of the right topic, in the right time, about the right people\u2019s pain\/desire\/need and in a form they like the best, on a platform of their liking.<\/p>\n<p>Among many other things. And luck.<\/p>\n<h3><strong>But wait, there are all these viral how-to guides?<\/strong><\/h3>\n<p>Like, there are thousands and tens of thousands of articles all claiming they have a tested way to make your social media go viral or go viral overnight. Those include steps like:<\/p>\n<p>Know your audience<\/p>\n<p>Know their pain points and\/or what triggers them<\/p>\n<p>Use the right trends<\/p>\n<p>Choose the right music<\/p>\n<p>GO WITH VIDEO<\/p>\n<p>Guess the right emotion<\/p>\n<p>Pick the right timing<\/p>\n<p>Make the right thumbnail cover<\/p>\n<p>USE CAPTIONS<\/p>\n<p>Choose the right keywords<\/p>\n<p>USE HOOKS<\/p>\n<p>Act natural<\/p>\n<p>ENGAGE<\/p>\n<p>ENGAGE<\/p>\n<p>ENGAGE<\/p>\n<p>And no, I\u2019m not kidding. Overall, there are the steps pretty much all those explainers share. To which I say:<\/p>\n<p><strong>It really depends.<\/strong><\/p>\n<p>And here\u2019s why.<\/p>\n<h3><strong>What does going viral means?<\/strong><\/h3>\n<p>Going viral essentially means that our content rapidly spreads across the internet, gaining significant attention and engagement in a short period of time. Whether it\u2019s thousands or millions of likes, shares, or comments, the aim is to reach a wide audience organically\u2014often beyond our current followers and community. And while there is a point that emotion is a huge driver to posts going viral, we should really study more deeply as to why is that, if we want not only to go viral (<em>there\u2019s a catch I\u2019ll touch on a bit later<\/em>), but to truly and purposefully engage with our audience and community. Emotional triggers like joy, surprise, sadness, or even anger often compel people to share content. <a href=\"https:\/\/hbr.org\/2015\/11\/the-new-science-of-customer-emotions\">A study by Harvard Business Review<\/a> found that people share content that makes them look good or helps them connect emotionally with others. So, we should think about what emotional response our content is aiming to evoke and why.<\/p>\n<p><strong>Is going viral a good thing?<\/strong><\/p>\n<p>Now, to that catch I mentioned above.<\/p>\n<p>In short: it depends.<\/p>\n<p>A bit longer explanation: going viral won&#8217;t necessarily get you the desired results, it might get you more eyes on said post (<em>be that video, photo, audio, whatever format<\/em>), not even the brand or business itself. The thing is, out of all of those eyes and people you get over to you: how many of them ARE your target audience, people who you want as your clients and customers?<\/p>\n<p>The thing is, getting a million views on a video of you accidentally spilling coffee on your laptop might get you some laughs, but how does that convert into sales or long-term engagement? It can bring a lot of attention, but without <strong>intention<\/strong>, it\u2019s like throwing a wide net into the ocean hoping you catch that one fish you\u2019re really after.<\/p>\n<p><strong>So, it\u2019s all about quality over quantity.<\/strong> Sure, 100,000 likes feel great\u2014but if none of those people are your ideal customers, what\u2019s the point? <strong>Going viral doesn\u2019t always equal growth.<\/strong><\/p>\n<h4><strong>To wrap things up<\/strong><\/h4>\n<p>Personally, virality isn\u2019t always a one-hit wonder. Sometimes (<em>many\u00a0 times<\/em>), it\u2019s about showing up consistently with quality content that resonates with the people we\u2019re trying to reach and influence (<em>another topic I\u2019d like to discuss in another post<\/em>). While luck may play a significant role, creating content regularly gives our audience more opportunities to get to know and engage with us, form a meaningful connection from which many mutually beneficial things can happen.<\/p>\n<p>In other words: <strong>there is no one-size-fits-all or a secret recipe to going viral<\/strong>. You need to do your work, test and try, see what goes right, analyze why and repeat.<\/p>\n<p>Or.. maybe you know something I don\u2019t. In that case \u2013 <strong>do tell<\/strong> \ud83d\ude0a<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve all been there. Searching for a way how to go viral on social media, get traction for your brand, our business, ourselves. HOW? How do we do that?<\/p>\n","protected":false},"author":2,"featured_media":6813,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"progress_planner_page_todos":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[94,81],"progress_planner_page_types":[],"class_list":["post-6812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-en","tag-content-creation","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to go viral overnight? - Ivana \u0106irkovi\u0107<\/title>\n<meta name=\"description\" content=\"We\u2019ve all been there. 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June - Filip Filipi - contacted me, wanting to do an exclusive interview regarding the campaign. \u00a0 From this interview, you'll learn the truth about #NoKosovoUnesco\u2026","rel":"","context":"In &quot;Social Media&quot;","block_context":{"text":"Social Media","link":"https:\/\/ivanacirkovic.com\/en\/category\/social-media-en\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2015\/11\/the-truth-about-nokosovounesco-campaign-m.jpg?fit=600%2C400&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2015\/11\/the-truth-about-nokosovounesco-campaign-m.jpg?fit=600%2C400&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2015\/11\/the-truth-about-nokosovounesco-campaign-m.jpg?fit=600%2C400&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":6001,"url":"https:\/\/ivanacirkovic.com\/en\/social-media-en\/2023-social-media-trends-to-look-out-for\/","url_meta":{"origin":6812,"position":1},"title":"2023 Social Media trends to look out for","author":"Ivana \u0106irkovi\u0107","date":"29. 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As someone who\u2019s been around digital marketing and social media environment for\u2026","rel":"","context":"In &quot;Social Media&quot;","block_context":{"text":"Social Media","link":"https:\/\/ivanacirkovic.com\/en\/category\/social-media-en\/"},"img":{"alt_text":"2023-social-media-trends","src":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2022\/12\/2023-social-media-trends.jpg?fit=1024%2C691&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2022\/12\/2023-social-media-trends.jpg?fit=1024%2C691&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2022\/12\/2023-social-media-trends.jpg?fit=1024%2C691&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/ivanacirkovic.com\/wp-content\/uploads\/2022\/12\/2023-social-media-trends.jpg?fit=1024%2C691&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":941,"url":"https:\/\/ivanacirkovic.com\/drustveni-mediji\/25-strategija-iz-social-media-marketinga-za-2015\/","url_meta":{"origin":6812,"position":2},"title":"25 strategija iz Social Media Marketinga za 2015 [INFOGRAFIK]","author":"Ivana \u0106irkovi\u0107","date":"16. April 2015.","format":false,"excerpt":"Za sve one koji su propustili, evo 25 strategija iz Social Media Marketinga za 2015. godinu. \u00a0 Social Media Marketing World je najve\u0107a godi\u0161nja konferencija Social Media Examinara u okviru koje se pojavljuju (gotovo) sva imena iz online sveta koja ne\u0161to zna\u010de. 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