Learn how to streamline digital marketing with AI and automation, through my own proven workflow I’ve built over the years.

While writing a piece primarily set to be published as a LinkedIn post, I figured I could turn it into a blog post, so here it is. Discover practical strategies, tools and insights that I’ve compiled and made to save me time, boost productivity and drive results in my line of work, without losing the human touch.

And it all started with this question:

What changed in my organic digital marketing approach over the years (decades, but who’s counting)?

What started as a before/after LinkedIn post, ended as an insightful breakdown of how my approach to organic digital marketing has evolved over time. Writing it made me realize that I’ve adopted a much more streamlined, efficient and tech-savvy workflow that allows me to scale my impact while preserving time for strategic growth and personal freedom. Which now I’m sharing in more detail here.

Before aka the traditional organic digital marketing workflow

• Client briefing
• Research competitors and assigned topics
• Research focused and similar keywords
• Word, Excel, Google Docs and Sheet for putting it all together
• Trello for workflow organization and task monitoring
• Write and rewrite articles until both me and client are satisfied
• Countless rounds of social copy writing
• Endless back-and-forth communication with the design teams
• A/B test headlines and social copy
• Manually posting
• Track analytics and performance
• Rinse and repeat

As you can see, the old way was a bit (?!) manually overwhelming, repetitive and time consuming. While effective, this method often left little room for more strategic thinking, other creative work or personal time, requiring a significant amount of energy to maintain results. It is one of the reasons I waited to start with regular video content creation.

You live and learn and, luckily, I created a system that helped me change all that.

Read more: 7 Amazon writing tips for better conversion

Now aka the modern, improved and automated workflow

Upon client briefing:

• Use automated tools to scrape through internet and socials, research keywords, content opportunities and more (think Ahrefs, Semrush, news aggregation apps like Flipboard)
• ChatGPT to generate ideas, analyze and combat drafts, points, A/B tests, trends and copy proposals
• Notion for all the in-house/external communication and collaboration, ideation, documentation, tracking and reporting
• Canva+CapCut+Captions for visuals/graphics/video ideation, production and editing
• Scheduled automated posting
• Track performance, adjust, rinse and repeat

End result? Proven, viable, productive and scalable workflow without losing touch with the authenticity and quality of my work, that leaves me with more time to do outreach, networking, community building and, most importantly, freedom to say “Enough” when I feel like it. Spend it with my loved ones and/or alone, to travel, do nothing if you will. Once I discovered various tools and ways to improve what I do and how, it was like a prophecy (pun intended, iykyk).

Final reflection

This transition didn’t come overnight, took me years to build, trial, error and test, which allowed me to scale my efforts without compromising the work I do and is now available through my consults and educational programs for others to learn.

Want to learn how to build a system that saves time while delivering results? Let’s chat! Contact me for consultation and I’ll guide you step by step on how to implement tools and strategies in your own business.