Ivana Ćirković

Brand building tips from this year’s Spark.Me speakers

Whether you’re just starting or already have established a business, these brand building tips are worth your time. Take a look what Mark Schaefer and Denise Lee Yohn have to say about building a

Posted in Marketing

Recognize the opportunity; as well as all that comes with it

Dragan Cirkovic
posted on 25. April 2018.25. April 2018.
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Use the opportunity, don’t miss the opportunity, how to recognize the opportunity… Yes, the world is full of opportunities, almost as much as full of those that will teach you how to

Posted in Marketing

The Power of You – 3 inspiring #SparkMe talks

Ivana Ćirković
posted on 19. March 2018.17. March 2018.
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How to find the power of You and use it to do good, not only for yourself but to the whole audience you’re talking

Posted in Marketing

Developing local promo strategies after Loss Of Exclusivity (LOE)

Dragan Cirkovic
posted on 6. February 2018.6. February 2018.
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Pharma promotion in a highly competitive genericized market becomes more and more challenging. Today’s generic companies are not just manufacturers of cheap drugs but masters of their business,

modernmarketing approach in f+pharmacies featured image

Posted in Marketing

Modern marketing approach in pharmacies, from both sides of the counter

Dragan Cirkovic
posted on 19. January 2018.21. January 2018.
2 Comments

Marketing approach in Pharmacies is like a coin with two sides, Pharmacy Managers and Pharma companies are on different sides of the counter, but their objectives meet each other, with the patient as